Nescafé Model                                                                                                                                 

Africa

Thursday, February 16, 2006

                                                          The Nescafe Model of Development

Anyone who's ever spent time in the Africa (and many other places - feel free to chime in) has run into the "Nescafe" phenomenon. I also like to refer to it as the "who do I have to kill to get a decent cup of coffee" kunumdrum. Rather than real coffee, most establishments, office coffee areas (if you are lucky enough to have one), etc. have Nescafe - instant coffee. It's just not that great. And rather than just recognize it's inadequacies and replacing it, it's just modified and jazzed up to appear better than it is. This is a nice metaphor for governments and development in many third world countries. Say you have a bad road maintenance system (or a "Nescafe" road system): roads are deteriorating more and more, newly rehabilitated ones are not maintained, repair work is temporary and shoddy, and the government agency in charge of it has neither the funding nor inclination to make things better. Logically you should replace it with a system that works - alter government agencies' roles, responsbilities, methods of finance, etc - and turn it into a "Pressed coffee" road maintenance system. No need to aim for "Cappuccino" road maintenance system - let's be realistic. Instead, however, we try to make the old thing seem better when it's not - we effectively turn it into a Nespresso. The same old government agency that hasn't been able to do anything puts a spin on its role, makes bold statements it can't live up to, and just keeps being the same ineffective actor it was before, just packaged differently. I, for one, am tired of Nespressos, Nescappuccinos, and Nescafe Lattes. It's time for change; it's time for the reign of Nescafe to end. Join me in the revolution.

 


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